Today I have been fully taking advantage of the public holiday and focusing more on the education aspect of fashion and design. I have picked up this book "Fashion Design" by Sue Jenkyn Jones at the Waterstones last week. I have read only a handful of pages so far, but have already fallen in love with it quite a bit. It is a perfect edition for prospective students or young enthusiasts who are thinking of pursuing a career in fashion. It does focus in depth on issues like manufacture of garments, colours and fabric, working in the studio and provides quite an extensive insight into historical and cultural developments.
The first section of the book - Fashion Context, gives some very interesting and for some maybe new information on time management. There is an approximate fashion calendar which many designers adhere to, in order to be able to supply new clothing on demand and for instance in time for the annual holidays (thus ensuring you will be able to find a perfect evening gown for the New Year's Eve as early as in November).
Traditionally shops run two collections per year - Spring/Summer and Fall/Winter, followed by a period of sales to clear out the remains of the stock. However, some of the high-street brands, in order to meet constantly growing demands, have been delivering to their stores as often as every 6 to 8 weeks (to make sure that the stock is constantly updated). Additionally a continuos climate change leads to the shifts and climate overlaps, which for designers means working at an even faster phase. Besides, some of the big retailers such as Armani or Gap have adopted a policy of repeating the most popular styles year after year.
(Fahsion Design, Sue Jenkyn Jones, 2 ed, Laurence King Publishing, 2005, pp.49-50).
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