Alla Kostromicheva, Viktoriya Sasonkina and Lars Burmeister for Playing Fashion

photos by Playing Fashion

MW would like to send some kudos to Ukrainian magazine "Playing Fashion".

You would be surprised to find out that the magazine was started by a 16-year-old boy (Robert) from a small Ukrainian town Sevastopol.

He contacted photographers, models and stylists mostly by Facebook and russian social networks and that's how he started doing his first editorials.

Later on it evolved into a legitimate magazine with creative and relevant fashion stories with newcomer models and up-and-coming photographers.

Robert is a perfect example when passion, perseverance and entrepreneurial spirit can create something beautiful and inspiring even at that young age.

P.S. and finally we get to see wonderful covers with great models!!! It's been a while!!!

For more on Playing Fashion visit here or here

Feeling a touch swine flu, so not coming to work today...

Most impressed by this Meisel shoot for Vogue Italia.
Love the raw 'blogger' inspired layout.
Very fitting indeed.

Viktoriya Sasonkina

It was quite funny when I was backstage trying to take a picture of Viktoriya. She was interviewed by this lady in a funky outfit (that you can kind of see a little bit), that I suppose was a traditional Ukrainian outfit. That made me curious what the Ukrainian fashion week is like?

Viktoriya Confidential

Giedre Dukauskaite and Viktoriya Sasonkina

Don't get the wrong impression. Giedre is not modelwhispering. According to ancient Lithuanian technique, blowing air in somebody's ear brings an extra boost to your lovelife.

I know what they did this season

Viktoriya Sasonkina

Self-portrait by Viktoriya Sasonkina under the dinner table.
Viktoriya Confidential