I've just about figured out how to navigate the self-checkout at the local supermarket - without leaving an unidentified item in the bagging area! - when along comes George Davies with a whole new shopping concept. GIVe allows customers to shop in-store and online simultaneously. Shoppers scan in a garment's barcode at the 'kiosk' to see if it's in stock, make a purchase and then select next-day, home or store, delivery. Davies has combined the simplicity of e-commerce with the joy of the touchy-feely retail experience. (Of course, if an item's available in-store, you can buy it there and then). I've seen the future and I think it works!
As for the collection; it has a faded hippy/bohemian housewife vibe, ruffles and texture aplenty, and more black and hot pink than Katie Price's top drawer. Guaranteed to be popular amongst the Per Una crowd.
Photos:
Top, George Davies at the GIVe launch, Regent Street, centre and bottom, the online kiosk.
